His passion for blending technology, marketing, and veterinary medicine led him to take on the role of Vice President at Pets Vets and You, a veterinary-exclusive marketing firm dedicated to helping clinics connect with their communities. After selling the company, he founded Tapir—formerly Simply Done Tech Solutions—to continue empowering veterinary teams with practical, real-world solutions for technology, marketing, and client engagement.
His work has earned industry-wide recognition. He was named VMX 2020 Speaker of the Year, has been published in three editions of Wiley’s Five-Minute Veterinary Practice Management Consult, and has authored over 15 chapters on technology, digital communication, and marketing in veterinary medicine. He also served as the former marketing columnist for Today’s Veterinary Business, where he provided veterinary professionals with actionable strategies to improve client engagement and practice growth. As the previous program chair for conferences like VMX, he’s played a key role in shaping the conversations that matter most to veterinary professionals.
Beyond technology and marketing, Eric has a deep passion for improving communication with cat caregivers. He has served on advisory boards for organizations such as The Feline Veterinary Medical Association (formerly AAFP) and major pharmaceutical companies, working to help veterinary teams better understand and connect with cat owners.
At the heart of it all, Eric is a problem solver and a storyteller who believes that great technology and great communication can transform veterinary medicine. When he’s not consulting or speaking at conferences, you’ll find him flying his drone across the world, capturing breathtaking footage, beekeeping, or spoiling his two geriatric pups, Elvis and Penny.
This event is at no charge for 2025 current VMCC Members. If you are not a current member, please register or purchase a ticket